We understand what a daunting and lonely place you can find yourself when starting (or thinking of starting) a new business venture. We have expert knowledge of the various different elements that need to be considered and actioned when setting a business up for a successful launch and a sustained operation. Through not only our experiences but industry proven techniques and methodologies, we have put together a course that will define what steps you will you can use, to provide you with the best possibility to succeed in your endeavour and that you will have an enjoyable and profitable experience.
Target Group
Virtually anyone who is thinking of starting a business, irrespective of the industry. It is also a beneficial course for those business owners that are looking to refresh their operations
Delegates Prerequisites
No prerequisites are required to undertake this course.
Aims and Objectives
At the end of this course, the attendees will:
Identify and develop entrepreneurial opportunities
Have the tools and techniques to build a sustainable business
Understand the market that you operate in
Strengthen your entrepreneurial mindset
Course Content
Creative thought processes
Idea generation methods
Defining and validating your business idea
Psychology and Motivation
Finding a mentor - why and how
Choosing a business name
Logo and colour psychology
Business structures and which one is right for you
The 7 P’s of marketing
Using SWOT and PESTLE to analyse your marketing environment
Using social media as a tool
Creating a website
What is inbound marketing and how to utilise it effectively
Seeking financing for your idea
Financial forecasting and budgeting
Legal and regulatory considerations
Technological considerations
Using CRM’s
Supplier and vendor management
Branding Networking and PR Matters
Your working environment
Health and safety considerations
Creating a business plan
What is the business model canvas and how do you use it?
USP’s and value propositions
Sales and marketing
Channels
Sales pitches
Business startup checklist
Course Methodology
This course is an instructor led classroom based environment, always guaranteed to be taught by an expert. The classes will be conducted over 2 days. The course consists of a blend of lectures, application, individualistic and team based exercises. All other materials will be provided to the attendees in the classroom environment.