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Career Coaching: Why, How, When?


Career coaching is a whole gamut of different things involving upstream, midstream and downstream activities. The upstream activities have a lot to do with career clarification, career switching, identifying skill sets, strengths and figuring out which career path fits an individual the best.


Surprisingly, only a small percentage of individuals will take advantage of career coaching services, maybe they don’t see the value it has to offer, but the truth is career coaches have no ulterior motive but to land an individual a job of their liking.


Our work plays such a dominant part in our lives, most of us will be working 90 thousand hours in our lifetime or maybe even more, which equates to 10 solid years or more, so loving what you do becomes imperative. People who seek career coaching want one of the following things.


Finding a new job or a new career that inspires them.

Identifying your strengths and your weaknesses is important to know one’s self capabilities and what they want to pursue as a career. knowing your potential as it could be a person’s interest but not necessarily their potential, because there is nothing better than self-investment and self-development.


Progressing to the next level in your career.

A career strategist helps you to improve your social media profiles. They help you with interview questions and help you create a job search strategy from start to finish. They can guide you in improving how you sell yourself to prospective employers by providing you with the right tips & tricks to succeed in the more challenging working world.


Improving one’s self-effectiveness.

Career coaches help an individual develop skills that they already have and also help them to learn new ones, they focus on helping their clients decide which company they want to work, for which industry, which position they would be better suited if wanting to change directions in their career and help them set incremental steps to get to their major goal.


Exploring new areas of talent that an individual might not be leveraging.

An individual might want to change their functional role while staying in the same career for example you might have worked in the airline industry your entire life and your specific function applies only to finance