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DIGITAL MARKETING & SOCIAL MEDIA



Businesses have taken a giant leap from traditional marketing to Digital Marketing strategies. It is a wise decision by the business owners as the customers are more prone to online search. Any customer these days has his hand on looking for a review for any product. The companies have taken steps towards improving the digital marketing strategies to cache on opportunities. It is an unsaid rule that people coming out of the digital world are nowhere closer.


Aims and Objectives

Digital Marketing and Social Media course covers all the basic and advanced level of tools with practical and live examples. One will receive in-depth knowledge about the multiple digital channels: Social Media, PPC, SEO, SEM, Google AdWords, Google Analytics and how they can be used to effectively create an impactful digital marketing strategy.

Delegates Prerequisites

Ideally you should possess some basic knowledge in this field to undertake this course.


This course is ideal for

  • Marketing & Sales Professionals

  • Business Owners

  • Entrepreneurs

  • Digital Marketing Professionals

  • Students

  • Freelancer or Looking for New Job Opportunity

Course Content

  • Introduction to Digital Marketing. Website Planning & Development, Google Analytics: Analyze your website performance, Tracking conversions

  • SEO- Search Engine Optimization; Planning SEO of a website, Monitoring SEO process / Learning SEO tools On page / Off page optimization

  • PPC Advertising-Search Engine Marketing-SEM: Online advertising & Ad Networks - Google AdWords, Tracking & Measuring ROI of Online Advertising, Search Campaigns / Digital Display Campaigning

  • Social Media-Social Media Marketing: What is social media? Facebook, LinkedIn, Twitter, Google+ Marketing, Video Marketing, Content Marketing

  • Ecommerce & Tools- Email Marketing, Ecommerce Marketing and Affiliate Marketing, Going Mobile and Competitor Benchmarking, Making your Web mobile friendly, Boundary Spanning Competitors, SEO/SEM

Course Methodology

This course will be online based environment, conducted by a Digital Marketing expert. The classes will be conducted over 3 days. The course consists of a blend of lectures, application, projects, and exercises. All other materials will be provided to the attendees in the classroom environment. At the conclusion of the course, there will be an exam and a certification can be obtained upon attaining the passing grade.