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LinkedIn: Why Is It Important For Your Brand Value?

LinkedIn is such a powerful platform with so many opportunities and professionals who are looking to either provide a job or business opportunity. It has more than 610 million users and is used in more than 220 countries and worldwide. Also, this turns out to be the best platform for having professional contacts and associations. Further, it is unrivalled when it comes to having business dealings. It is the perfect asset for any business.

Reasons Why LinkedIn Is Crucial For Running Your Business

1. Promoting business

LinkedIn's home page allows businesses to target a specific audience. The company page pushes the brand which helps nurture leads. Additionally, this increases the visibility of the business. All the partners, employees, and job candidates comprise the community driving the company's growth through meaningful conversations.

2. The growing reach of the audience

The success of the business depends on the customer's base. LinkedIn helps in connecting with the customers to have a larger reach for selling products & services. Companies can always develop brand awareness by all the advanced searches and reaching out to the target audiences. Furthermore, just do a quick search to see all the potential customers. All the users will add you to their network, increasing the reach of the business along with the brand.

3. Support the external website

Using social media, you can drive traffic to the website or landing pages you prefer. The company page should be a great one giving a glimpse of the business to the users. It is the outlet that will help you in providing shareable content that the target audience will find helpful and beneficial. As per reports, around 46% of social media traffic from visiting B2B companies come from LinkedIn. Your landing page should have a great UX giving the LinkedIn user a tailored experience that they will love.

4. Engaging the top talent

The top talent present in the world uses LinkedIn as their preferred platform to connect with potential customers, and this helps in the growth of the professional network. You can find some premium packages for LinkedIn that are so much more accessible. You can enjoy unlimited browsing capabilities to search for new work projects or partners.

5. Nurturing the potential clients and customers

If you want to educate all the potential clients, LinkedIn is the best website for that. In addition, users can talk about the products that they want to get delivered. You can educate your customers regarding the products and services that you are dealing with using LinkedIn. It is a fast and progressive website, and you will love working with it.

6. Improving the credibility of the brand

Creating rich and relevant content is so important that it will allow you to become a leader in the industry space. Share the knowledge that you gained from the experiences of having a business for inspiring others. This way, people will come to know of your brand, and the credibility will increase manifold.

LinkedIn is the best platform for improving the brand value of your company whether you are looking to grow your network, increase your online reputation, attract niche employees, or generate new leads to improve your business. Not only you can engage with others but also by commenting on their posts to add value & increase your brand value. Whether you are a small or large firm, it is highly recommended for one to have a LinkedIn company page to showcase what they have to offer to the community. Do not forget you can subscribe for free as well if you are not looking to get the premium packages, so what you are waiting for!


Written by: Girish Rohra Chawla

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