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LinkedIn: Why Is It Important For Your Brand Value?



LinkedIn is such a powerful platform with so many opportunities and professionals who are looking to either provide a job or business opportunity. It has more than 610 million users and is used in more than 220 countries and worldwide. Also, this turns out to be the best platform for having professional contacts and associations. Further, it is unrivalled when it comes to having business dealings. It is the perfect asset for any business.

Reasons Why LinkedIn Is Crucial For Running Your Business

1. Promoting business

LinkedIn's home page allows businesses to target a specific audience. The company page pushes the brand which helps nurture leads. Additionally, this increases the visibility of the business. All the partners, employees, and job candidates comprise the community driving the company's growth through meaningful conversations.

2. The growing reach of the audience

The success of the business depends on the customer's base. LinkedIn helps in connecting with the customers to have a larger reach for selling products & services. Companies can always develop brand awareness by all the advanced searches and reaching out to the target audiences. Furthermore, just do a quick search to see all the potential customers. All the users will add you to their network, increasing the reach of the business along with the brand.

3. Support the external website

Using social media, you can drive traffic to the website or landing pages you prefer. The company page should be a great one giving a glimpse of the business to the users. It is the outlet that will help you in providing shareable content that the target audience will find helpful and beneficial. As per reports, around 46% of social media traffic from visiting B2B companies come from LinkedIn. Your landing page should have a great UX giving the LinkedIn user a tailored experience that they will love.

4. Engaging the top talent

The top talent present in the world uses LinkedIn as their preferred platform to connect with potential customers, and this helps in the growth of the professional network. You can find some premium packages for LinkedIn that are so much more accessible. You can