Sales at its most fundamental level is the ability of a business to cover its expenses determines whether it will have a stable operation, provide opportunities for growth and it is normally a good indicator of the health of the organisation. Even if a business has a great business idea, great location, technology and furnishings, without sales, it would have all been for nothing. Therefore this means effective sales leadership is crucial to the health and direction of a company. If the company does not have a clear goal or vision for developing the sales function, it would be extremely difficult for the company to achieve its corporate objectives.

Aims and Objectives

The aim of the programme is to enable the delegate to:

  • Enhance your sales strategy

  • Improve sales performance

  • manage customer relationships

  • Creating bespoke client value propositions

  • Track your sales performance by using the right metrics

  • Learn how to identify ‘buying signals’ and ‘close’ your sale

  • Position products and services

  • Learn how to provide customers with a complete solution

This course is ideal for

  • Senior sales staff

  • Senior management (including CEO's, Directors, VP's )

  • Those looking` to move into leadership positions

Course Content

  • Introduction to sales

  • Personality traits and attitudes