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STRATEGIC MANAGEMENT

Abraham Lincoln uttered these timeless words, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

Planning is essential for success in business. Every business must have a strategy on how they hope to achieve their vision. A strategic plan helps organisations focus their efforts on a purpose while enabling them to direct the course of their own destiny. It is therefore imperative for business leaders to arm themselves with the tools and expertise for creating and deploying strategic plans. In essence good strategic planning is like sharpening your axe.


Aims and Objectives

The aim of the programme is to enable the delegate to:

  • Understand the concept of strategic planning

  • Understand the various tools and techniques used in the strategy development

  • Understand the different stages in implementation of a strategic plan

  • Understand various techniques that can be used for the analysis of current and future market environments

  • Identify specific ways you can contribute to your organisation’s strategic success

  • Developing a unique competitive advantage

  • Learn how to effectively implement and improve your strategic plan

This course is designed for

  • Managers, leaders and supervisors who want to develop their strategic planning skills.

  • Executives, leaders, and other senior managers involved in the formation and implementation of strategic plans.

  • Anyone who must communicate with managers and leaders involved in the creation and implementation of strategy.

​Course Content

  • Introduction to Business Strategy, Key Concepts and Process

  • Value Proposition

  • Value creation

  • Distinguish Between Macro and Micro Environments

  • Identify the influence of both on your organisation

  • Identify the concept of core competencies

  • Strategic positioning

  • Growth and Profit Strategies

  • Utilise business tools KANO, SWOT, PEST, PDCA, SQCDMF, DATA TECHNIQUES and BALANCED THINKING

  • The Balanced Scorecard

  • Strategic Policy Deployment & Implementation (Hoshin Kanri)

  • Value Chain Excellence - Business Maturity

  • Value Chain Excellence - Business Diagnostics

  • Competitive analysis and competitive advantage

  • ​Delegates Prerequisites

  • Candidates for the training require:

  • Subject matter knowledge on their own area of expertise

Course Methodology

This course is an instructor led classroom based environment, always guaranteed to be taught by an expert. The classes will be conducted over 4 days. The course consists of a blend of lectures, application, individualistic and team based exercises. All other materials will be provided to the attendees in the classroom environment. At the conclusion of the course, there will be an exam and a certification can be obtained upon attaining the passing grade.

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Address: Dubai, UAE

Global Operations: Azerbaijan, India, USA

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